- student's personal identity
- for use on resume, business cards, portfolio book, and website portfolio
- use color expressively, but also functionally
- every reader should be able to look at your identity, and read what's in front of them without you having to explain it to them
- present at least 6 different personal identities from the categories below
- two options: lettermark (one, two, or more of your initials)
- two options: wordmark (your full name, first and last name)
- two options: emblem (a lettermark inside of a containing element)
- students may bring other ideas in addition to the formats above, provided they've already done the required two each of the lettermark, wordmark, and emblem
- PDF placed on Turnstile_2 in our VCOM578 folder, with one identity per page
- Put each identity in a 5 by 5 inch square
Be expressive, but also be yourself. Be unique, but also be readable and legible. Your typography can have just enough flair, but it shouldn't go overboard. Make sure we can decipher what's in front of us.
Worth 20 points towards the 100 Personal Identity points:
- 4 Legibility: the reader is able to decipher one letter from another, recognize and distinguish one letter from another; letting the letters do the work, and communicate what's needed for the reader
- 4 Readability: how the typeface is applied and designed with, making it easy to read, and comfortable for the reader to experience; issues such as contrast between the type and background can factor into this
- 4 Proper Tracking: open tracking for all caps, normal tracking for mixed case, closed tracking for scripts
- 4 Kerning: attention to pairs of letters that need spacing adjusted, think about the pre-SPR vortex problem, and how you solved that
- 4 Presentation: following directions, formatting, spelling
