Showing posts with label promotion. Show all posts
Showing posts with label promotion. Show all posts

Sunday, February 5, 2017

Student Works for Show Website

Preliminary review Feb. 15

Your Work: Select three (3) illustration or design pieces that will appear on the show website. Each image should stand alone in one layout, and work well when viewed small.

All three works should be different and they should all say something about you as an illustrator or designer. The three works you select need to be formatted as:
  1. JPEG or PNG
  2. RGB
  3. Highest Quality, No Compression
  4. 72dpi
  5. Landscape format of 1024-1280 pixels in the widest dimension; but dimensions haven't been established yet, so for now get the work on Turnstile2 even as a hi-res PDF, TIFF, JPEG, or PNG and we will size it later
Your Bio: Revise your third-person biography for the show website, telling readers about you, your work, and your goals. Aim for 2-3 sentences, but if you can write more, 3-5 would work well too.

Your Headshot: This is still open: Will it be a photograph or illustration of each student?

Put your three images and also your bio (as a TXT or DOCX) on the class Turnstile_2 folder.

Participation, meeting deadlines, and following directions for this work will count toward your Show Participation points.

Wednesday, January 25, 2017

Further Show Poster Development

Due Mon. Jan. 30

  • Work at 50% to 100% of finished 18 by 24 inch size.
  • Refine and revise the poster that's been identified on your sketch sheet as a final contender.
Keep the following in mind, also stressed during the first creative stage:
  • theme and general conceptual direction is open at this stage, so you can come up with any idea, any theme you like
  • the poster needs to communicate the theme/concept to a wide audience
  • you need to be appropriate when communicating that concept
  • others need to get what's happening in the poster without you having to explain it
If any sketches from your first poster ideas did not receive feedback, and you'd like to campaign for them, bring it for a discussion. New ideas may also be shared during this time if you have new concepts.

Print your posters, and hang them on the wall in RUTL 221. This second stage is also worth 20 points, and will be factored into the 100 Show Promotion points.
  • 5 craft
  • 8 composition, layout, use of form
  • 5 concept, message, meaning
  • 2 following directions

Tuesday, January 10, 2017

Show Poster Pitches

Jan. 18, review poster pitches: All students will present poster concepts for review in class as thumbnails, composed in pencil, pen, paint, or collage.
Size: Historically, the final size of the poster has been 18 by 24 inches, so you are advised to work in that aspect ratio on the provided thumbnail sketch worksheets.

Concept: Theme and general conceptual direction is open at this stage, so you can come up with any idea, any theme you like. Visually, you must present the following directions as roughs, with one sketch for each of the following:
  1. image-dominant, illustration-driven or photographically-driven, with image as the dominant element in your sketch
  2. semi-abstract, a.k.a. non-representational, graphical concept, meaning it may have elements that are not recognizable, and elements that are patterns, shapes, with more atmosphere
  3. typography-dominant with or without image(s), or typography abstracted with image(s)
  4. conceptually-rich direction, very open-ended, but should be appropriate and message-driven, and understood without needing an explanation to back it up
  5. student's choice, your own direction that's different from the above
Considerations:
  • make sure your rendering is dark enough to be recognized on an overhead display, and that it can easily be photocopied; you may begin your work in pencil, but are encouraged to go over it in pen or marker
  • roughs composed on the computer are not necessary for this stage, only used the supplied worksheet and pencil/pen/marler
  • the poster should function when viewed from afar, or when viewed small as in the case of your thumbnails 
  • your typography needs to be readable, and large enough as a headline to read from afar
  • where applicable, you can illustrate the typography using hand drawing instead of fonts from a computer
  • the poster needs to communicate the theme/concept to a wide audience
  • you need to be appropriate when communicating that concept, and others need to get what's happening in the poster without you having to explain it
  • past posters have been a two-sided mailer, however, you could do a 1-sided "gig" poster, that's more about a heroic, singular concept and image
Value, Assessment: Work counts towards the total 100 Show Promotion points (see syllabus for more information on term's point values). This component is worth 20 of the 100 Show Promotion points:
  • Rough 1: 5 points; composition 2, concept 1, craft 1
  • Rough 2: 5 points; composition 2, concept 1, craft 1
  • Rough 3: 5 points; composition 2, concept 1, craft 1
  • Rough 4: 5 points; composition 1, concept 2, craft 1 (different value for concept)
  • Rough 5: 5 points; composition 2, concept 1, craft 1