Jan. 18, review poster pitches: All students will present poster concepts for review in class as thumbnails, composed in pencil, pen, paint, or collage.
Size: Historically, the final size of the poster has been
18 by 24 inches, so you are advised to work in that aspect ratio on the provided thumbnail sketch worksheets.
Concept: Theme and general conceptual direction is open at this stage, so you can come up with any idea, any theme you like. Visually, you must present the following directions as roughs, with one sketch for each of the following:
- image-dominant, illustration-driven or photographically-driven, with image as the dominant element in your sketch
- semi-abstract, a.k.a. non-representational, graphical concept, meaning it may have elements that are not recognizable, and elements that are patterns, shapes, with more atmosphere
- typography-dominant with or without image(s), or typography abstracted with image(s)
- conceptually-rich direction, very open-ended, but should be appropriate and message-driven, and understood without needing an explanation to back it up
- student's choice, your own direction that's different from the above
Considerations:
- make sure your rendering is dark enough to be recognized on an overhead display, and that it can easily be photocopied; you may begin your work in pencil, but are encouraged to go over it in pen or marker
- roughs composed on the computer are not necessary for this stage, only used the supplied worksheet and pencil/pen/marler
- the poster should function when viewed from afar, or when viewed small as in the case of your thumbnails
- your typography needs to be readable, and large enough as a headline to read from afar
- where applicable, you can illustrate the typography using hand drawing instead of fonts from a computer
- the poster needs to communicate the theme/concept to a wide audience
- you need to be appropriate when communicating that concept, and others need to get what's happening in the poster without you having to explain it
- past posters have been a two-sided mailer, however, you could do a 1-sided "gig" poster, that's more about a heroic, singular concept and image
Value, Assessment: Work counts towards the total 100 Show Promotion points (see syllabus for more information on term's point values). This component is worth 20 of the 100 Show Promotion points:
- Rough 1: 5 points; composition 2, concept 1, craft 1
- Rough 2: 5 points; composition 2, concept 1, craft 1
- Rough 3: 5 points; composition 2, concept 1, craft 1
- Rough 4: 5 points; composition 1, concept 2, craft 1 (different value for concept)
- Rough 5: 5 points; composition 2, concept 1, craft 1