Wednesday, December 21, 2016

Portfolio and Exhibition Terms

This post is intended to help you distinguish between the work you do on your portfolio and the final exhibition. The terms below are also used in the class calendar, which will soon be updated to include nearly (emphasis on nearly) the entire semester's events.

Design: (or visual communication design) refers to any of the graphic design, illustration, web design, logo work, or other visuals you will put in your Portfolio

Portfolio: this is a collection of all of your Design work, packaged to represent who you are and what you can do; see this PDF for the requirements of your printed folio and also your personal website

Student ID: (or Personal ID) refers to the look & feel you apply to your Portfolio, resume, website, business card, stationery, and other Collateral; all of those items should be visually unified

Collateral: (also called stationery) cover letter, resume, business card, envelope, Web Site, brochure or leave behind that you will use for your employment pursuits and have available at the Exhibition

Exhibition: (Senior Show, Graduating Show) an event where you will invite guests such as Winthrop University faculty / staff / students, working professionals, the general public, and family to see your design work for a meet and greet

Exhibition Materials: includes, but is not limited to direct mail (post cards), posters, flyers, bookmarks, e-mail campaigns, labels / tags or name identifiers at the venue itself, on-site way finding at the venue, presence of any Sponsorship materials

Sponsors, Partners: institutions, individuals, corporations who donate time, money, services, goods, products to the Exhibition; last year's included O'Darby's, CSL, Gallery UP, Hampton Inn, Diversified Printing; year's past included the AIGA as well as other paper/printing companies

Venue: the place where the exhibition will be held, such as the Mint Museum or another venue where we host it

Web Site Domain and Social Media: In 2013 we made the decision to have one domain for all Winthrop Visual Communication Design and Illustration Senior Shows, and we have it registered as winthropseniorshow.com. The 2013 and 2014 sites are still up, but year's prior have been moved, such that we have winthropseniorshow.com/2013 and winthropseniorshow.com/2014, and we will eventually have winthropseniorshow.com/2015, then yours will become the home page. We also have social media accounts at Flickr and Twitter. Students on the social media committee should make a new Facebook Page or Group to promote the event.